Achieving more Relevance
We’ve partnered with the Adobe for a while now, producing marketing, sales tools and events with various teams. When Adobe needed to update their SE App, built with AEM Mobile, they came to Blink for the solution… after all, we created the original App. So, we expanded it to include more products and service lines included in the new larger product offering — it became more flexible and development is faster with delivery of the product in half the time. Allowing increased speed to market and more responsive to contextual shift and changes.
A complex story, simplified.
To communicate the value proposition of this product to Fortune 500 prospects, the story could take many directions depending on their experience and/or ownership of other Adobe products. But, the explanation had to be simple, relying heavily on visuals and created to showcase the sexy application of building interactive experiences in AEM Mobile. It had to be the best example of what AEM Mobile was capable of as a showcase to sell this service to others.
The Experience of AEM Mobile.
Distilling and individualizing the entire Adobe Experience Manager story into an interactive Sales Presentation was no simple task. It took understanding their sales process, product and competition to create a mobile SE tool that clearly communicated all of the capabilities, features and possibilities of AEM Mobile.