Achieving more relevance
We’ve partnered with Adobe for a while now, producing marketing, sales tools and events with various teams. When Adobe needed to update their SE App, built with AEM Mobile, they came to Blink for the solution. After all, we created the original App. For this phase, we expanded it to include additional products and service lines which allowed more flexible development in half the time, increasing speed-to-market.
A complex story, simplified.
To communicate the value proposition of this product to Fortune 500 prospects, the story could take many directions depending on the target’s experience and/or ownership of other Adobe products. But the explanation had to be simple, relying heavily on visuals created to effectively showcase what AEM Mobile makes possible.
The Experience of AEM Mobile.
Distilling and individualizing the entire Adobe Experience Manager story into an interactive Sales Presentation was no simple task. It took understanding their sales process, product and competition to create a mobile SE tool that clearly communicated all of the capabilities, features and possibilities of AEM Mobile.