NORWALK, CT—07/30/15—Blink Worldwide, a Norwalk-based B2B agency, announced an alliance with Adobe as part of the launch of the new Digital Publishing Solution (DPS). Blink, a pioneer in B2B Sales Enablement, sees the new ability to rapidly deploy mobile content through DPS , coupled with their unique approach, as a game-changer for companies seeking to make every salesperson their best salesperson.
In 2004, Billy Lawlor, Founder & Managing Partner of Blink, saw a gap in the traditional approach to B2B Sales & Marketing: “There was a divide between marketing and sales,” says Billy. “Marketing ended at lead generation, but that wasn’t the end of the deal. Marketing needed to go further. It needed to go into the sales cycle so that deeper insights could be gleaned for why customers ultimately buy—and those insights needed to tie back into marketing.” Of that observation, Blink was born, and with it, a different kind of agency model. Adobe Digital Publishing Solution consolidates insights, functionality and design in one impactful platform that can help propel B2B Sales Enablement.
For Adam Smith, Partner of Blink Worldwide, DPS 2015 represents a more fluid and accelerated method to execute the agency’s creative vision. “We’ve been developing apps since 2008,” says Smith, “but building a native app requires significant development time, and releasing updates through the app store can be a cumbersome process.” Smith explains that, because DPS integrates seamlessly with Adobe Creative Cloud, app development requires a fraction of the resources it did before. “Our designers work in the programs they use every day to build apps. Little or no developer’s time is needed. This represents enormous efficiency gains for us and our clients.”
In the not-too-distant future, Blink’s partners see a future where clients, like Black Diamond, have a Sales Enablement app that could integrate with a CMS, supply chain, and ordering system. “The opportunity to launch on a new mobile app platform was extremely exciting for us” states Matt Law, Director of Creative Services, Black Diamond Equipment. “We are climbers and backcountry skiers that are focused on designing, engineering and building the best product for our global community of users. Our business is predominantly in global specialty outdoor retailers, so this is the perfect solution to communicate with our retailers and end users.”
Adobe echoes Blink’s excitement for the integration of the latest version of DPS: “We were impressed by the creativity and vision Blink presented after our initial introduction of the product,” stated Gerald Farro, head of worldwide business development for Adobe Digital Publishing. “We are excited to work with an innovative B2B agency like Blink that is design-centric, yet delivers results for clients on the enterprise side of the business. This relationship exposes Adobe to a diverse group of clientele that will help us define our product as we move forward.”
About Blink Worldwide:
Blink Worldwide is a global, full-service B2B agency headquartered in South Norwalk, CT. A pioneer in B2B Sales Enablement, Blink creates tools, campaigns and messaging for their clients to help align their value proposition to their customers and prospects based on how and when they experience their brands. Working with national and international brands, and Fortune 500 companies across a range of industries, we combine creative with technology to help clients glean greater insights from their sales cycles, and to tie those insights into their marketing and sales efforts to drive greater relevance and enable their brands. Visitwww.blinkworldwide.com.
About Adobe Digital Publishing Solution
With the all-new Adobe Digital Publishing Solution (DPS), design and creative teams can easily create beautiful mobile apps without writing code. Using DPS, organizations can drive deep engagement through mobile app experiences, use flexible publishing capabilities to continuously connect with users, and deliver measurable business impact through apps—all with an enterprise-grade platform from Adobe. Learn more at www.adobe.com/go/dps.