Season 1.0 is a tough act to follow as it outperformed even our expectations with 100% sales adoption and significant sales increase.
Each version of a sales enablement platform builds upon earlier successes. In the Black Diamond 2.0 Sales Enablement App, we targeted Black Diamond’s often neglected major European markets with French and German translations. To our client’s delight, Independent European Distributors loved the App — which for the first time ever, provided them with an interactive, up-to-the-minute professional sales tool.
100% of Black Diamond sales reps report that the app plays a major part in their sales efforts, from generating more interest in pre-season line showings, to demonstrating product specs on the fly during the sell-in, and training retail associates.
The results were astounding:
countries use the platform (nearly twice as many as expected)
in incremental orders in the first nine months
incremental increase in sales among international distributors
unique visits averaging 23 product views per visit
global retail locations accessed product training for their staff
At Blink, we were passionate about sales enablement before our work with Black Diamond. But when the pursuit of your passion takes you to new levels of performance, it’s one incredible rush. Many thanks to everyone at Black Diamond for sharing our vision, working with us to make it a reality, and being as stoked as we are about the results.
For more details on how we created the app, read the original Black Diamond case study.