CMOs and CFOs have at it.

LogicSource B2B Marketing

How do you sell sourcing and procurement solutions to CEOs when sourcing and procurement is the last thing on their minds?

Once LogicSource shows the C-suite what its solutions can mean to a company’s bottom line, their win rate is excellent. But getting a CEO to give sourcing and procurement some consideration is a challenge.

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Blink knew that a custom wooden box housing a set of Rock ‘Em Sock ‘Em robots would be difficult to ignore. But the game was more than a gimmick. It perfectly captured a common scenario in the C-suite: CMOs and CFOs duking it out over marketing and print costs.

As a result, the piece was successful in engaging its audience long enough to deliver its message: When it comes to helping companies free up significant revenue, LogicSource is a contender.

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