How do you sell sourcing and procurement solutions to CEOs when sourcing and procurement is the last thing on their minds?
Once LogicSource shows the C-suite what its solutions can mean to a company’s bottom line, their win rate is excellent. But getting a CEO to give sourcing and procurement some consideration is a challenge.
Blink knew that a custom wooden box housing a set of Rock ‘Em Sock ‘Em robots would be difficult to ignore. But the game was more than a gimmick. It perfectly captured a common scenario in the C-suite: CMOs and CFOs duking it out over marketing and print costs.
As a result, the piece was successful in engaging its audience long enough to deliver its message: When it comes to helping companies free up significant revenue, LogicSource is a contender.