How do you convince a developer to spend tens or hundreds of millions on a Marriott franchise when he could get a competing franchise for less?
Marriott International asked Blink to help their sales team tell the story.
In order to sell over a dozen diverse brands, the team needed a flexible presentation solution that would, (1) optimally communicate Marriott’s financial market leadership, (2) demonstrate that Marriott is today’s most innovative brand, and (3) strike an emotional chord with the prospect.
Not a problem.
We introduced an interactive tablet app that integrated an engaging sequential narrative that outlines the key value propositions. We call it the “Marriott Advantage”. The app is formatted to allow the salesperson to choose countless flexible pathways for telling the story depending on the knowledge and buying mindset of the prospect.